Jingdezhen is a Chinese traditional ceramic cradle place that has many craftsmen work there. I wish the design could let more people realize Jingdezhen, a traditional pottery handicraft town with diverse cultures, with the help of the communication ability of the rapidly developing Internet.
The popularity of Jingdezhen
Insight
Current experience process
2025 Spring Festival “Popular Intangible Cultural Heritage City”
Interview
Data relate to intangible cultural heritage on short-video platforms
The video about Jingdezhen ceramic production has been widely spread on the Douyin platform. The number of shares of videos related to national-level non-profit projects has
increased by 36% year-on-year.
Source: Research on the Dissemination Model of Intangible Cultural Heritage Short Videos from the Perspective of Interaction Ritual Chains, Yu Chen, 12//11/2025
Data source: Meituan Travel
1st
Jingdezhen
Search volume for intangible cultural heritage "Traditional Jingdezhen Handmade Porcelain Making"
+524%
“I don't know much about it, only that the materials are mostly pottery, porcelain, glass and other products related to porcelain. There are imitation of the style of the old process, there are also modern style products.”
“I don't know a lot about the specific process, just what steps are needed to use the turntable. But the ceramic process in Jingdezhen is supposed to be quite complicated, and I am curious about what it is exactly like.”
“Jingdezhen porcelain is as white as jade, as bright as a mirror, as thin as paper, and as sound as chime, it is definitely inseparable from its special craft, and I hope to see it personally one day.”
Over 35yrs.
18-35yrs.
under 18yrs.
Based on the user research feedback, most people have an interest in Jingdezhen but they have no chance to go there to visit.
Most people whether they have been to Jingdezhen or not, are mainly interested in the craft of ceramic in Jingdezhen. However, people have just a little chance to go into the work studio and learn the craft skill.
There’s a huge difference between the local experience and the online information. The real situation is not as good as the information people post on the internet.
Attitude of Jingdezhen
1
4
5
2
3
field experience
choose style
learn to make
painting decoration
waiting the final product
Jingdezhen Royal Kiln Museum, located in Jingdezhen City, Jiangxi Province. It is a special museum of traditional crafts of science and technology.
the Location：
Jingdezhen Royal Kiln Museum
Use the experience system to let people understand the real Jingdezhen traditional ceramic craft, so that this craft will be passed on, and not let it be negatively affected by modern development.
Opportunity:
Jingdezhen ceramic studio
Click to enter
Initial interface
The only clickable introduction point
Click
Introduction
(A basis introduction of the crafts in Jingdezhen)
Click
Explanation of each step
Click
Restart process from here
Click to try to make a ceramic
New experience design
New journey
Interface design
Ceramic piece
2 Different icon
Introduction
Experience
could rotate
zoom in & out
Zoom in
Zoom out
Could choose other place to zoom in
Throwing
Glaze
Different step
Picture / Text
/Video
(short, clean)
Introduction interface
Corresponding
step in real
studio
Work step’s detail information
The glaze step could make the surface become shiny and smooth after kiln. To create variety style
Fully use hand without throwing (could create many complex shape)
Use throwing skill, make symmetrical shape ceramic (relatively simple shape
Toolbar
Start carving
Have different result
Start wedge &Throwing
Choose different types of mud
Use two hands
Start wedge &Throwing
Use two hands
Toolbar
Put into glaze
Could choose different color glaze
Final outcome
Choose different condition
Kiln
Start Scene
Study Ceramic Studio
Select Ceramic Fragment
Reprint Experience
Create Experience
Select Create/Reprint Experience
Final
